Estimated Model Demand

Without Options, Monthly Units in thousands

Andrei Aya Lorenzo Claire Byron Ruth

Consensus

Model A $635464596456$

$63$

Model B $361838283822$

$33$

Estimated Monthly Impact of Selected options on Demand

in thousands, impact the same for both models

Ruth

Byron

Claire

Lorenzo

Aya

Andrei

$-30$

$-20$

$-10$

$0$

$10$

$20$

$30$

Estimated Impact of Selected Options on Per$-$Unit Profit

in US dollars

Price Cost Profit

Base Model A $$200$ $$130$ $$70$

Model A w$/$ options $$200$ $$130$ $$70$

Base Model B $$240$ $$150$ $$90$

Model B w$/$ options $$240$ $$150$ $$90$

Impact per Unit $$0$ $$0$ $$0$

Estimated Demand Forecast

with and without options, in thousands a month

Show Model AShow Model B

Average Standard Dev.

Without Options $604$

With Options $604$

Andrei

Aya

Lorenzo

Claire

Byron

Ruth

Consensus

$0$

$20$

$40$

$60$

$80$

Product Options

Upgraded Communication

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Exterior Material

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Stylish

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Storage Capacity

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