Estimating total demand for a podium or service is an extremely important variable so that the company can plan its internal capacity and formulate strategies. On this statement, it is possible to say that:

It is incorrect because market demand is just one of the many variables to consider during the capacity planning process, and it is insufficient to support decisions.

Correct. The estimate of total market demand is one of the most important variables to determine the level of attractiveness of the market.

It is incorrect because the demand estimate can not be calculated in any market. There are markets in which access to information is very difficult or even impossible due to lack of information.

It is correct, but the analysis needs to be detailed, to determine in what ways the demand could be satisfied and in what period, the effects of the actions of other players, etc.