Question: ESULTS REPORT Date: 5 June 2 0 1 7 SIMULATION TITLE:Strategic Management SIMULATION DESCRIPTION:Holden Evan's Country Comfort Coffee has been an industry leader for decades.
ESULTS REPORT Date: June SIMULATION TITLE:Strategic Management SIMULATION DESCRIPTION:Holden Evan's Country Comfort Coffee has been an industry leader for decades. Country Comfort is considered a very high quality standard style coffee sold predominantly in grocery stores rather than specialty coffee shops. It does not directly compete with the superpremium, super expensive coffeeshop style coffees eg Starbucks that have become popular in recent years and are also available in stores for purchase. Country Comfort now needs to do some strategic planning with respect to the future. Your goal, as a member of Country Comfort's Strategic Management team, is to provide input that will help your boss assess the Country Comfort brand as it currently is configured, and make decisions about future strategies and actions. You earned percent. Background Holden Evan's Country Comfort Coffee has been an industry leader for decades. Country Comfort is considered a very high quality standard style coffee that does not directly compete with the superpremium, super expensive coffeeshop style coffees eg Starbucks that have become popular in recent years and are also available in store
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