et dock 'Wond Singi Review View Help Grammarly Design Layout Tell me what you want to de 24 ) c 1 Normal 1 No Spac... Heading 1 Heading 2 Title Subtitle Subtle Em 2-A ungraph Question 2 (20 marks) In order to reach the large post-secondary population in Toronto, your case client is considering buying space in the Toronto Star (see the Star's rate card below). The ad they have created is 4 columns wide by 6 inches deep with 2 colours added. Your case client is interested in advertising at the end of the last week of exams, so they want the ad placed on Thursday and Friday. Your case client regularly buys space in the Toronto Star and have a 30,000-line annual contract with the paper. Toronto Star- Rate Card Total Circulation: 305,000 Colour Charges 1 Colour - 1,150 2 Colour - 1,900 DISPLAY ADVERTISING RATES OP MON-FRI OPEN RATES $250 2000 $2.36 5000 $2.31 10000 $2.24 20000 $2.17 30000 52.13 50000 $2.03 75000 $1.98 100000 $1.90 Using the rate card above answer the following questions: NOTE: You must show ALL calculations A. What will one ad cost? Please show calculations. (4 marks) (hp isment.docx - Wand ngs Review View Help Grammarly Design Tell me what you want to do Layout 1 Normal 1 No Spac... Heading 1 Heading 2 Title Subtitle Subt -A. Paragraph B. What is the total cost of this campaign? Please show calculations. (3 marks) Page 3 of 8 Winter 2021 MKT 2291- Version 1 C. What is the CPM for this ad? Please show calculations. (3 marks) D. What is the importance of calculating cost per thousand? (2 marks) hp et dock 'Wond Singi Review View Help Grammarly Design Layout Tell me what you want to de 24 ) c 1 Normal 1 No Spac... Heading 1 Heading 2 Title Subtitle Subtle Em 2-A ungraph Question 2 (20 marks) In order to reach the large post-secondary population in Toronto, your case client is considering buying space in the Toronto Star (see the Star's rate card below). The ad they have created is 4 columns wide by 6 inches deep with 2 colours added. Your case client is interested in advertising at the end of the last week of exams, so they want the ad placed on Thursday and Friday. Your case client regularly buys space in the Toronto Star and have a 30,000-line annual contract with the paper. Toronto Star- Rate Card Total Circulation: 305,000 Colour Charges 1 Colour - 1,150 2 Colour - 1,900 DISPLAY ADVERTISING RATES OP MON-FRI OPEN RATES $250 2000 $2.36 5000 $2.31 10000 $2.24 20000 $2.17 30000 52.13 50000 $2.03 75000 $1.98 100000 $1.90 Using the rate card above answer the following questions: NOTE: You must show ALL calculations A. What will one ad cost? Please show calculations. (4 marks) (hp isment.docx - Wand ngs Review View Help Grammarly Design Tell me what you want to do Layout 1 Normal 1 No Spac... Heading 1 Heading 2 Title Subtitle Subt -A. Paragraph B. What is the total cost of this campaign? Please show calculations. (3 marks) Page 3 of 8 Winter 2021 MKT 2291- Version 1 C. What is the CPM for this ad? Please show calculations. (3 marks) D. What is the importance of calculating cost per thousand? (2 marks) hp