• Ethical Implications:
• Create an ethics statement forTiffany & Co.'s
• For a global marketing expansion for your company's product, which product, pricing, distribution, and promotional strategies.
• Considering the ethical implications of selling Tiffany & Co. in domestic or foreign markets, write a brief ethics statement that captures how Tiffany & Co.'s brand and product address environmental sustainability and social justice issues.

Promotional Strategy:

Recommend a strategy to position and promote Tiffany & Co.

• What promotional mix would you recommend for your company's product?
• Would you recommend using a push strategy, a pull strategy, or a mix to promote your company's product?
• Who or what are the competitors for your company's product, and what strategies would you recommend promoting the competitive positioning of your company's product?
• If you have decided to sell your company's product to a foreign market, which entry mode would you recommend and why?