Question: Ethical issues are a key consideration in the promotion. Problems may come from services or goods and can involve advertising, sales promotions, or selling activities
Ethical issues are a key consideration in the promotion. Problems may come from services or goods and can involve advertising, sales promotions, or selling activities to name a few
For this question, you are to consider ethical issues in marketing that affect children, teenagers, and susceptible populations. Alcohol and cigarette advertising, deceptive advertising, and offensive advertising are key issues. The result is the purchase of products and services that are not needed and take advantage of the fears of susceptible people. How do these ads accomplish this?
As an example of this, you can research Joe Camel to uncover ethical issues with this campaign. For this question, you are to research and find a similar example of unethical marketing branding advertising, sales, etc. Describe what you feel is unethical in your example. Provide recommendations of how the company could have used a more ethical approach.
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