et's assume that it took $$234,000$ to place a full$-$page ad at Time magazine, but $$210,000$ to o so at Newsweek magazine. The CPMs for Time and Newsweek are $$58\mathrm{.}5$ and $$67\mathrm{.}74$ espectively. If you were asked to come up with a budget for your client based on the above ost estimations, what claim would you make about the two magazines?

The absolute cost of Time is greater than that of Newsweek, but the relative cost is smaller

Both the absolute and the relative costs of Time are greater than those of Newsweel The absolute cost of Time is smaller than that of Newsweek, but the relative cost is greater

Neither the absolute nor the relative cost of Time is greater than that of Newswee None of the above.