ETS$-$Event Marketing Concepts and Terms $($Mo$...$

$1$ down:

is a component of marketing mix that refers to joint marketing with DMO and other events, sponsors and hospitality industry.

$2$ across:

can be thought of as expressions of the "personality" of the event, or what makes it different and interesting.

$3$ across: is the value of the brand, both in terms of goodwill and tangible returns.

$4$ across: