Question: Evaluate Coca-Cola brand ambassador program and the impact it has on employees, the organizational culture, external perceptions, and overall company performance. How can shared values

Evaluate Coca-Cola brand ambassador program and the impact it has on employees, the organizational culture, external perceptions, and overall company performance. How can shared values be promoted via brand ambassadors? As an OD consultant, is this a model you might recommend to your own clients? If so, how might you initiate and implement a brand ambassador program for a client organization?

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