Evaluate Dell's social media marketing strategy using the 4E framework (see Addendum 1) Addendum 1 4E framework The changing role of traditional media, sales promotions, and retail, coupled with the new media of social, mobile and online, had led to a different way of thinking about the objectives of marketing communications using the 4E framework Excite customers with relevant offers Educate them about the offering Experience help them experience products, whether directly or indirectly Engage give them an opportunity to engage with their social networks Consider the categories of social media most appropriate to your target group For example Facebook, LinkedIn, Google , YouTube, Flickr, Picasa, TwitPic, Photobucket, Blogs, Mircroblogs, plus paid (TV, print, radio, display ads), owned (Dell ca, company blogs, YouTube channel or Facebook fan pages) and earned media (word of mouth, buzz, and PR)

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Question: Evaluate Dell's social media marketing strategy using the 4E framework .(see Addendum 1). Addendum 1: 4E framework The changing role of traditional media, sales promotions,

Evaluate Dell's social media marketing strategy using the 4E framework.(see Addendum 1).

Addendum 1: 4E framework

The changing role of traditional media, sales promotions, and retail, coupled with the new media of social, mobile and online, had led to a different way of thinking about the objectives of marketing communications using the 4E framework.

Excite - customers with relevant offers
Educate - them about the offering
Experience - help them experience products, whether directly or indirectly
Engage - give them an opportunity to engage with their social networks.

Consider the categories of social media most appropriate to your target group. For example: Facebook, LinkedIn, Google+, YouTube, Flickr, Picasa, TwitPic, Photobucket, Blogs, Mircroblogs, plus paid (TV, print, radio, display ads), owned (Dell.ca, company blogs, YouTube channel or Facebook fan pages) and earned media (word-of-mouth, buzz, and PR).

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