Question: Evaluate how a firm uses customer analytics to make critical business decisions. I The firm wants to view operations from the customers perspective. II Communication

Evaluate how a firm uses customer analytics to make critical business decisions.

I The firm wants to view operations from the customers perspective.

II Communication can be tailored to suit different customers.

III Hidden trends about the customers behaviours can be overlooked.

Choose only one option.

(a) All of the listed choices

(b) Both II and III

(c) Both I and II

(d) I only

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