Question: Evaluate how following either a 'markets over resources' view or 'resources over markets' viewmay lead to environmental consonance, hence a sustainable competitive advantage, for the

"Evaluate how following either a 'markets over resources' view or 'resources over markets'viewmay lead to environmental consonance, hence a sustainable competitive advantage, for the strategic development of Yakult. Argue which strategy perspective you suggest Yakult emphasises, and why?" (10 marks)

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