Question: Evaluate how the KFC organisation has adapted its overall digital marketing activities in order to attract new customers and retain existing customers and identify TWO

Evaluate how the KFC organisation has adapted its overall digital marketing activities in order to attract new customers and retain existing customers and identify TWO (2) specific digital marketing initiatives that have been particularly successful, giving the reasons for your choice. Explain how these digital marketing activities have been used to support the unique selling point (USP) of the organisation.

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