evaluate new-product ideas with consumers usually before any prototype has been created. Question 8 Not yet answered Points out of 3.00 Select one: a. concept tests O b. simulated market tests P Flag question C. user tests d. market tests e. venture analyses The growth of the Internet in terms of speed and technology has had a dramatic impact on how marketing research is conducted. And now we hurdle forward to home lock down of 2nd quarter 2020, all things online are going to have more demand than ever before including marketing research platforms and tools, in general these online research tools for objectivity. Since they can be made anonymous online research tools can achieve a degree of objectivity that allows for more honest feedback without the pressures of pleasing an interviewer over the phone or in person respondents will be more forthright, making their answer more valuable R anchers can also conduct online experiment. They can experiment with rent prices headlines of product features on different Web of mobile sites or at different times to learn the relative effectivene Select one True O False Which of the following components are NOT directly associated with Concept Testing? Question 10 Not yet answered Points out of 3.00 P Flag question Select one: a. Discussion Guide O b. Marketing Plan Development C. Sales Forecast d. Focus Groups e. Research Proposal Question 11 _ is a process where a group generates as many ideas as possible (typically a dozen or so) for coming up with new products: Not yet Select one a. Diffusion b. Screening c. A focus group interview d. Idea Generation e. Brainstorming Within the New Product Development Cycle, one of the areas is 'Testing The subcomponents that comprise the 'Testing phase includes product development planning and marketing Select and