Question: Evaluate the following statement: There is no role for engineers in the marketing process at all. Explain the concept of a value chain and

Evaluate the following statement:

Evaluate the following statement: "There is no role for engineers in the marketing process at all." Explain the concept of a value chain and describe the value chain of your organisation. (5) Briefly discuss marketing mix. (3)

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a Statement Evaluation The statement There is no role for engineers in the marketing process at all is not accurate While marketing often involves aspects such as strategy promotion and customer engag... View full answer

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