Evaluate the following survey designs: (.a) A shopping mall that wishes to evaluate its image places packets
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Question:
Evaluate the following survey designs:
(.a) A shopping mall that wishes to evaluate its image places packets including a questionnaire, cover letter, and stamped return envelope in the mall where customers can pick them up if they wish.
(b) An e-mail message is sent to individuals who own computers, asking them to complete a questionnaire on a Web site. Respondents answer the questions and then have the opportunity to play a slot-machine game on the Web site. Each respondent is guaranteed a monetary incentive but has the option to increase it by playing the slot-machine game.
Related Book For
Essentials of Marketing Research
ISBN: 978-1305263475
6th edition
Authors: Barry J. Babin, William G. Zikmund
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