• Evaluate the key attributes of Sony Playstation. Key attributes include features, benefits, qualities, functionality, and competitive advantages, and may encompass all of the four P's of the marketing mix. (15 points)
• Identify ONE target market segment for this specific product/service. (5 points)
• Identify three advertising tools that the company uses to advertise this product or service to the ONE target market segment. Note:Advertising is the form of promotion that uses PAID mass media. (15 points)
• Evaluate the effectiveness of each of the three advertising tools in reaching the intended target market segment, especially as compared with how well competing products/services reach that same market segment through their advertising. (15 points)
• Identify the specific product's/service's current positioning statement. In light of the key attributes of the specific product/service and the ONE specific target market you have discussed, develop a revised positioning statement that can more effectively communicate the value of the product/service to that ONE specific target market segment. (15 points)
• Propose new marketing processes, tools, and media channels that could be used to increase penetration into other target market segments and to increase consumer spending.(10 points)
• Outline your strategy for piloting these new processes, tools, and media channels to reach those other target markets, and explain the reasoning behind your selection process. (15 points)

Reference:

https://www.marketing91.com/marketing-mix-of-sony-playstation/

https://www.mbaskool.com/marketing-mix/products/17063-playstation.html

https://www.hexaresearch.com/research-report/playstation-market

http://panmore.com/sony-corporation-marketing-mix-4ps-analysis

Clow, K. E., & Baack, D. E. (2017). Integrated advertising, promotion, and marketing communications, 8/e (8th ed.). Pearson Education.