Evaluate the marketing communication channels you will use to reach selected audiences. Include Internet and traditional communication
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Question:
Evaluate the marketing communication channels you will use to reach selected audiences. Include Internet and traditional communication channels to convey key messages. Describe the advantages and disadvantages of each channel you select. Insert or remove rows as needed.
Channel Target Market Advantages Disadvantages
Example: Direct mail Middle class residential Can include coupons Expense and low return rate for given product
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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