Evaluate the marketing mix elements of the 4 Ps of product, place, price, and promotion.

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Evaluate the marketing mix elements of the $“ 4$ Ps $”$ of product, place, price, and promotion. How well do these marketing mix elements contribute to B Honey and the Purple Hive Project $’$ s brand equity $’ ?$

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Research Methods For Business Students

ISBN: 9781292208787

8th Edition

Authors: Mark Saunders, Philip Lewis, Adrian Thornhill

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Posted Date: Apr 17, 2024 04:40 AM

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Evaluate the marketing mix elements of the 4 Ps of product, place, price, and promotion.

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Research Methods For Business Students

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