Question: Evaluate the methodological approach that Proton could adopt to understand consumer purchase intentions regarding electric vehicles ( EVs ) . Specifically, discuss the potential use

Evaluate the methodological approach that Proton could adopt to understand consumer purchase intentions regarding electric vehicles

(

EVs

) .

Specifically, discuss the potential use of quantitative, qualitative, or mixed methods approaches. Explain in detail and briefly. Note: Your response should include:

(1)

A comparison of the nature, depth, generalizability, and practical application of data obtained through each method,

(2)

Recommendations for the most suitable approach, with justification using literature.

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