Evaluate the overall strategy used in Nike's 'Just Do It$\text{'}$ campaign. Consider factors such as:

$$ Targeting: Was the target audience clearly defined? Was the campaign tailored to resonate with them?

$$ Positioning: How was the product or service positioned in the market? Did the campaign effectively communicate the value proposition?

$$ Messaging: Assess the clarity, consistency, and persuasiveness of the campaign message.

$$ Channels: Evaluate the choice of channels used for promotion $($e$.$g$.,$ social media, traditional advertising, influencer marketing$)$ and their effectiveness in reaching the target audience.