Evaluate the tactics and messages used in the coca cola campaign coming together to fight obesity are
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Evaluate the tactics and messages used in the coca cola campaign “coming together to fight obesity” are there other techniques you might suggest that could strengthen the communication of key messages?
What implications of this case for fostering mutually beneficial relationships with soft drink consumers and with other strategic stakeholders
Were the public relations action taken by coca cola reflective of a commitment to social responsibility or more of a defensive campaign in order to deflect increased government regulations or taxation of their product?
Related Book For
Introduction to Corporate Finance What Companies Do
ISBN: 978-1111222284
3rd edition
Authors: John Graham, Scott Smart
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