Question: Evaluate Under Armour's e-commerce vs. one major competitor. Do for that product segment a competitive analysis of the 5 most important factors for purchase decision:

Evaluate Under Armour's e-commerce vs. one major competitor. Do for that product segment a competitive analysis of the 5 most important factors for purchase decision: quality, price, style, availability, occasion. Be specific and explain your rationale.

Women vs. Lululemon

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