Evaluating the data collected from environmental analysis, the corporate executives of

BigPharma Inc. realized that it was the right time to expand the business. The company$$s

vision was accordingly adjusted from $$To Be the Best in the Pharmaceutical Industry$$ to $$To

Make Good Health Accessible to Everyone around the Globe.$$ To support the new vision,

the executives decided that the company would first enter the Asian market where its growth

potential would be huge. To further support these decisions, the general managers of

different SBUs and the functional managers formulated their own strategies. Which of the

following approaches to the development of strategy does this best illustrate?

a$.$ scenario planning

b$.$ bottom$-$up strategic approach

c$.$ emergent strategy making

d$.$ top$-$down strategic planning