Evaluation $1\mathrm{.}1$

LAB PARTICIPATION WEEK $6($DUE IN WEEK $7)-$GROUP ASSIGNMENT$-25\%$

Aim

This evaluation aims to test the student's ability to

Learning Objective Assessed

Material Covered

Instructions

As a group you will be brainstorming and confirming your choice of a product or service that you will focus on to build a digital marketing strategy on how to build a website to create a business.

Follow the instructions and submit a Report containing all the points mentioned $($Step $1$ to $3)$ with Title Page, Table of Contents and References.

Step $1$:

Create a Business Idea, complete SWOT and PESTEL Analysis. Present the information through Tables. Provide information about:

What is your business objective? What are your goals going to be$?$

Clearly outline your BUSINESS MISSION AND VISION STATEMENT.

Step $2$:

Develop a Marketing Plan by answering the following questions:

$1.$ Who are your customers? Define your target market$($s$).$

$2.$ Are your markets growing? steady? declining?

$3.$ Is your market share growing? steady? declining?

$4.$ Are your markets large enough to expand?

$5.$ How will you attract, hold, increase your market share?

$6.$ What pricing strategy have you devised?

Step $3$:

Think of a Business Name for your Business.

Choose a POTENTIAL DOMAIN from www$.$godaddy.com $($or any other domain website$)$ for your business. Take a SCREENSHOT.

Note: Do not purchase the Name