Evaluation Criteria The instructor will mark your project based on the criteria below. A separate section for each component listed here should be clearly identified in the plan. The maximum points per section is indicated. Executive Summary (6 points) Summarize the content of your report and the important aspects. (Maximum one page) Research Objectives (10 points) Define the business problem/opportunity and outline the questions the research aimed to address. These questions should consider the feasibility of the proposed opportunity, including the viability of the import/export transaction (cost of the transaction) and the risk of the initiative. Research Design and Methodology (10 points) Explain why these issues are important in importing from or exporting to the markets identified. Identify the type of research or research strategy selected to collect the information needed. Describe which data sources and methodology will be used to address each objective. Presentation of Data and Analysis (15 points) Describe the key trends, issues and challenges identified, including the potential risks associated with trade in the selected target market, detailed market intelligence and information on competitors. Outline how the data collected helps to address the research objectives. Charts and statistical analysis may be presented to show trends, forecasts and estimates. Implications for Cost and Pricing Analysis (10 points) Address how the information helps to refine a cost and pricing analysis for the proposed transaction by highlighting how data collected allows you to analyze the costs, elaborate a pricing strategy and assess the overall viability of the transaction. Implications for Risk Analysis and Development of Mitigation Strategies (10 points) Address how the information helps to develop a more in-depth risk analysis and to propose mitigation strategies. Conclusion and Action Plan (12 points) Tie all the sections together and provide the reader with a full picture of the important issues for doing business in/with the selected market. Present decisions on whether and how the organization should enter the selected market (address the questions if and how the venture is feasible). Highlight any main challenges anticipated and any areas where additional primary research may be beneficial (and how).