Evaluation tests knowledge of the new product development concepts $($CH$8)$ and target markets $($CH$6).$ To complete this exercise, students need to understand and apply these concepts:

Product life cycle strategies for product development.

Market segmentation.

Target market profile.

Determining the viability or potential of a specific target market or segment.

COMPLETE BEFORE WEEK $6$ CLASS:

$1.$ Make sure you have a product $($brand and model$)$ ready for Marketing Exercise #$2.$

$2.$ Print a copy and review the target segment description in the Week $6$ folder as you will need it to complete the exercise.