Question: Evans and Lindsay, in this weeks chapter, discuss quality dimensions. They provide Garvins list of dimensions for goods and services, and then proceed to give

Evans and Lindsay, in this weeks chapter, discuss quality dimensions. They provide Garvins list of dimensions for goods and services, and then proceed to give a different list for services alone. Compare their lists and see if you can discern the distinction they are drawing between service products and services.

Discuss an example of a situation where the quality of what an organization is offering could be measured using one of these dimension lists but not the other. Also discuss an example where an organization could measure its quality using both lists against the same offering. How does this cause you to think about any conceptual boundary between products and services?

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