Question: Even though independent gasoline stations have been having a difficult time, Susan Solomon has been thinking about starting her own independent gasoline station. Susan s

Even though independent gasoline stations have been having a difficult time, Susan Solomon
has been thinking about starting her own independent gasoline station. Susans problem is to
decide how large her station should be. The annual returns will depend on both the size of her
station and a number of marketing factors related to the oil industry. And demand for gasoline.
After a careful analysis, Susan developed the following table:
SIZE OF FIRST
STATION
GOOD
MARKET
($)
FAIR
MARKET
($)
POOR
MARKET
($)
Small 50,00020,000-10,000
Medium 80,00030,000-20,000
Large 100,00030,000-40,000
Very large 300,00025,000-160,000
For example, if Susan constructs a small station and the market is good, she will realize a profit
of $50,000.
a) What is the aggressive (optimistic) strategy decision?
b) What is the conservative (pessimistic) strategy decision?
c) What is the opportunity loss strategy decision?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Finance Questions!