Question: Even though independent gasoline stations have been having a difficult time, Susan Solomon has been thinking about starting her own independent gasoline station. Susan s
Even though independent gasoline stations have been having a difficult time, Susan Solomon
has been thinking about starting her own independent gasoline station. Susans problem is to
decide how large her station should be The annual returns will depend on both the size of her
station and a number of marketing factors related to the oil industry. And demand for gasoline.
After a careful analysis, Susan developed the following table:
SIZE OF FIRST
STATION
GOOD
MARKET
$
FAIR
MARKET
$
POOR
MARKET
$
Small
Medium
Large
Very large
For example, if Susan constructs a small station and the market is good, she will realize a profit
of $
a What is the aggressive optimistic strategy decision?
b What is the conservative pessimistic strategy decision?
c What is the opportunity loss strategy decision?
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