Event Management question

Please organize a professional event in the field of business (i.e: a conference, summit, seminar, festival, concert etc) by closely following / applying the essential steps regarding the preparation process (event management) as covered in class / in the course content (slides); therefore, among the major points, there will be: goals, targeted audience, team, splitting key responsibilities, financial / communication / marketing-related, action plan, evaluation phase etc. By organizing this event, your intention would be to develop the brand visibility / reputation of your company (also, for instance, improve stakeholder relationships / media relations etc).

Answer rating: 100% (QA)

After some careful analysis the best way for us to increase our brand visibility and reputation would be to organize a professional event in our field In order to achieve this goal we must first deter... View the full answer