Question: Events, as product experiences, contain three elements: ( 1 ) The core service and benefits that the customer experiences, ( 2 ) Supplementary features that
Events, as product experiences, contain three elements: The core service and benefits that the customer experiences, Supplementary features that differentiate an event from its competitors, and for example, length of event, level and style of event.
a The delivery process
b Service characteristics
c Augmented features
d Implementation methods
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