Every company operates in a macroenvironment where external forces shape the opportunities and threats for the organization. Even dominant organizations are vulnerable to external forces that are out of their control. The macro-environmental forces include: Demographic Economic Natural Technological Political Cultural Instructions: This assignment is centered on looking at iconic brands and explaining how external forces impact these brands.

Here are the details of the project: 1. Select 3 brands from the following list: Apple Amazon Facebook Netflix DoorDash Target Coca-Cola Microsoft Tesla Nike .

Describe how these external forces can potentially impact the brand. Can any of the forces have a positive impact on each of the brands (think of how the pandemic has positively impacted GrubHub!)?