Every consumer experiences a buying decision-making process which consists of the following stages: problem recognition, information search, evaluation of alternatives, product choice and post-purchase evaluation. However, not all of these processes require an amount of the same effort, can depend on the level of involvement and risk (perceived risk). In the decision-making process for purchasing a bicycle, different approaches can also be found happened to two different consumers, even for one bicycle product of the same type same.

a. Explain the differences that may occur at each stage of decision making the following 2 (two) different consumers who have demographic characteristics the same, namely: Female, 35 years old, office worker with a monthly income of in the range of $1000-$1500), who want to buy a Folding Bike. - A, rarely exercise, wants to buy a bicycle for the first time with the aim of exercising so that the body is healthier, there is very little knowledge about bicycle. - B, is a cycling hobbyist who already owns 2 types of bicycles (bikes) mountain and racing bikes) with high-end models but want to buy 1 bike again with a folding bicycle type, with the aim of making it easy to carry for cycling in out of town. b. If the purchase of a bicycle is made by a well-known campus to facilitate students/academics who want to cycle within the campus area (with provide bicycles that can be used for free), explain the possible differences occurs at the stages of decision making (i.e. Steps in the Business Buying Decision Process).