Question: Every marketing plan includes control metrics ( i . e . how the company will monitor results and measure success ) . How will senior

Every marketing plan includes control metrics(i.e. how the company will monitor results and measure success).
How will senior management know if the plan is working?
What key results metrics or performance measures will the company monitor each month in order to determine success or failure?
How will the plan measure changes in brand awareness or brand preference, shelf space, pricing relative to competitors, etc.?

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