Every strategic market plan a business develops will in some way affect both short-and long-run business performance in each of the three areas of performance, which are share position, sales growth and profit performance. Select one: True False Question 42 Not yet answered Marked out of 1.00 P Flag question The strategic focus for offensive strategic market plans is investing for growth and position and is more likely to occur in the latter stages of the product-life cycle. Every strategic market plan a business develops will in some way affect both short-and long-run business performance in each of the three areas of performance, which are share position, sales growth and profit performance. Select one: True False Question 42 Not yet answered Marked out of 1.00 F Flag question With respect to message repetition, the more the better. Select one: True False The most important characteristics of effective advertising are for it to be attractive and memorable. Select one: True False Push communications are directed at channel intermediaries. Select one: True False Not yet answered Advertising elasticity is normally negative. Select one: True False One of the most important sources of secondary marketing communication is from lead users. Select one: True False Question 36 Not yet answered Marked out of 1.00 P Flag question Portfolio andysis and strategic market planning tocus on gaining an understanding of a business's past and current positions with respect to sales and profit: Select one: True Folse