Question: Every year the high school hosts a faculty - staff basketball game to raise money for the American Heart Association. Along with a cash donation,
Every year the high school hosts a facultystaff basketball game to raise money for the American Heart Association. Along with a cash donation, the local Subway restaurant donates sandwiches that the high school can sell at the game to earn extra money for the charity. By doing so Subway is engaged in
stakeholder responsibility.
corporate volunteerism.
philanthropic marketing.
corporate philanthropy.
charitable advertising.
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