Everyone connected with the industry of bath room fittings can vividly recall the catastrophic failure of a

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Question:

Everyone connected with the industry of bath room fittings can vividly recall the catastrophic failure of a beautiful mo of English WC launched by Bharat Sanitary ware a couple of months back. The Italian design was aesthetically supe occupying less space and using much less quality of water to flush it clean. It was launched with fully coordinated ran of bathtub, washbasin geysers, floor & wall tiles and a host of other accessories. A leading MR firm had conduct market researches in a metro and a mini metro town to ascertain consumer preferences & profile. A huge potential w predicted among up market buyers. Competition was virtually non-existent In spite of all the precautions the prod bombed. The manufacturer had to hastily withdraw it incurring heavy loss. The main reason of failure was analyzed the complicated process of installation in the existing bathrooms. It turned out to be little difficult for the illitera plumbers to carry our installations. And they conveniently recommended other brands. For a similar product you ha been assigned the task of formulating launch strategy. Answer the following

Question.

Q1. How many types of pricing strategies do you know? Explain & what should be the pricing strategy for this product? - The answer should be a min of 300 Words

Q2. If you were the marketing manager, which marketing strategy will you implement? Justify your answer - The answer should be a min of 300 Words

Q3. Suggest which all groups of people you will interview to find out buyer preferences & needs of channel members. List key information that you would like to obtain from different groups of respondents. - The answer should be a min of 300 Words

Q4. Discuss and list as per importance the various options available to you for promoting this product. - The answer should be a min of 300 Words