Question: everything is already provided We are passing an uncertain time that can be very difficult for us to comprehend. Many are assuming that this pandemic

everything is already provided We are passing an
everything is already provided
We are passing an uncertain time that can be very difficult for us to comprehend. Many are assuming that this pandemic of COVID-19 might be here for a long time, couple of years at least Businesses are facing an unprecedented challenge to survive. The impact of this pandemia will allect different industries differently and hence, they need to adapt accordingly. The post pandemic world can be very different from the one that we know. Consumers will adapt a diferent lifestyle and a conservative economic approach. The overall economic situation might continue to decline for a long time before it starts to pick up again. Even global leaders are not thinking any differently for businesses in 2020 "For people in business, 2020 is really just a year for staying alive. Don't even talk about your drears or plan. Just make sure you stay alive. If you can stay alive, then you would have made a profit already - Jack Ma As governments make significant interventions in response to the coronavirus, businesses are rapidly adjusting to the changing needs of their people, their customers and suppliers, while navigating the financial and operational challenges. With every industry, function and geography affected, the amount of potential change to think through can be daunting in our country, businesses have started to operate in limited scale and might get back close to ful scale after couple of month. At this point, companies are mostly focusing on supporting their customers. people and suppliers and reshaping their business to align with evolving demand and finding new growth hacks Being in such situation, Swapno- the leading super shop with more than 150 stores nationwide facing new tomatitive threats Technically, this is one of those few industries which have serving their customers since day one of this pandemic, yet running their businesses at the edge of disintegration. People are moving towards super shops from wet markets due to safety purposes which is bringing new footfal to the business, but at the same time, they are now being more conservative towards spending money on other than absolute necessities. As a result, few of the high performing categories like-groceries, protein and perishable, commodities are growing rapidly and other potential categories- home appliances, general merchandising and fashion are holding a static fine. Interestingly, the items that are high in demand have a low profit margin than the ones that are seeing a static to downward trend. Even though Shwapno has an upward trend in new footfall which they drapped from wet market they have been facing new challenges to hold the existing footfall. There are two underlining reasons behind. Firstly, up to government's new time resolution-they has to shut all their shops completely by 6 pm which used to be their most rush hour and max of their daily revenue used to come from 6:30pm-9pm. Secondly, customers are more cautious about their safety issues and prefer to limit in house presence. Not being verily active on online services, initially Shwapno had restricted themselves to step into new business opportunities. However, being part of Pandamarland Pathaotong, they have outmaneuvered some of the current uncertainties Also, as the government restrictions are being reduced a lot of customers may return to wet market as they used to before. Precautionary measures for the store and delivery can add to operating expenses as well Let's assume that you are working as a consultant of "Shwapno' and answer the questions in the google for keeping these scenarios in mind. Discuss each of the five promotion tools and mention whether or not it is appropriate for Swapno to implement. (15 marks 500-600 words) Suggest "place" strategies for Shwapno for coping with the current crisis. Make sure you have Included details for safety. (Marks 10. Word Limit 250-300 words) Suggest new promotion strategies for Shwapno based on the promotion tools you have chosen in answer to question number "2"(15 marks 500-600 words) Your

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