Evolution of CRM$-$Part $1$ analyzing, and predicting.

The goal of this activity is for you to identify each phase of customer relationship management.

Instructions: Match each phase of CRM to its correct description.

$1$

CRM Analysis

Technologies

$2$

CRM Reporting

Technologies

Match each of the options above to the items below.

Helps organizations identify their customers across other applications

Helps organizations make predictions regarding customer behavior, such as which customers are at risk of leaving

Helps organizations segment their customers into categories, such as best and worst customers