Evolution of Selling Models that Complement the Markoting Concept

Does it appear that Ryan Guillory has adopted the three prescriptions of a personal selling philosophy? $($See Strategic$/$Consultative Selling Model.$)$ Explain.

What prescriptions of the relationship strategy $($see Strategic$/$Consultative Selling Model$)$ have been adopted by Guillory? Describe why a relationship strategy is especially important in personal selling.

Value$-$added selling is defined as a series of creative improvements in the sales process that enhance the customer's experience. Describe the various ways that Ryan Guillory can create value for his customers.

Why would it be important for the marketing support personnel $($marketing research, product management, marketing communications, etc.$)$ employed by TWGF to understand personal selling? Can you describe any marketing$-$support people who would benefit from the acquisition of personal selling skills?