Exam 1 A company needs financial objectives to 14 Multiple Choice spur company personnel to helip the company overtake key competitors on such important measures as net proit margins and return on investment communicate managements targets for financial performance and achieve stratege ecmes indicate to employees whether the emphasis should be on eamings per share, return on investment, return on assets, or positive cash fow convince shareholders that top management is acting in their interests counterbsance t ursut of strotegic otyjectives and have a balanced sconrd for judsging the caliber of its 2 6 0 Exam 1 A company needs financial objectives to 14 Multiple Choice spur company personnel to helip the company overtake key competitors on such important measures as net proit margins and return on investment communicate managements targets for financial performance and achieve stratege ecmes indicate to employees whether the emphasis should be on eamings per share, return on investment, return on assets, or positive cash fow convince shareholders that top management is acting in their interests counterbsance t ursut of strotegic otyjectives and have a balanced sconrd for judsging the caliber of its 2 6 0