Question: Exam 1 ( Ch . 1 - 4 ) A firm with a marketing orientation Multiple Choice : 0 7 produces a narrow variety of
Exam Ch
A firm with a marketing orientation
Multiple Choice
:
produces a narrow variety of products.
has little need for salespeople.
focuses advertising on product features.
tries to determine customers' needs before developing its product
focuses advertising on product features.
produces a narrow variety of products.
has little need for salespeople.
sells what it can make easily.
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