Exam $2$ review material

Case Study: Big Five Airline

Capabilities strategy

Does either JetBlue or Spirit have the type of assets or capabilities that lead to a competitive advantage?

What are the characteristics that led to a sustained competitive advantage?

How does a company know what capabilities to invest in$?$

Environmental analysis

What does Porters Five Forces tell us about this potential merger?

What do macro$-$environmental trends suggest about the potential need for or success of this mergers?

Strategic targeting and positioning

What general targeting strategy does this merger fall in$?$

Will this merger help the companies realize more economies of scale or scope?

What does the segment map for this merger look like?