Exam Spring 2025HelpSome 4 ExitSubmitThe second step in the sequential process of building brand equity is to establish a brand's meaning in the minds of consumers. This step consists of two dimensions, which represent39Multiple Choice0058.03brand performance and brand imagery.consumer judgments and consumer feelings.brand awareness and consumer-brand connection.consumer feelings and brand imagery.brand identity and brand emotion.MCJrawyiil39 of 100Next