Examenvragen $2021-22-$ Introduction to Entrepreneurship

The exam was a case study about Mr$.$ and Mrs$.$ Smith who wanted to start the High$-$Sky Restaurant

business in Brussels airport. The business plan was for the first restaurant, but they want to expand

quickly on short and long term. You get a bit explanation about why they want to start this company,

how many customers they can reach and how many plates they will sell. They focus on $2$ people: the

travelers and the staff of the airport. Every $2$ weeks they create $2$ new menus, a quick menu of $25$ euros

and a more extensive menu of $45$ euro. The direct variable costs are $15$ euro for the quick menu and

$25$ euro for the extensive menu.

Table: estimation of the plates sold

You get the balance sheet, P&L statement and Cash Flow statement.

Questions:

Give $2$ examples each of how the entrepreneurs applied causation and effectuation. Explain

why.

Give the best possible protection mechanism and the worst possible protection mechanism

and explain why

Apply Teece model. First explain$/$draw Teece model. Then situate the company in $1$ of the four

quadrants and explain why.