1. Examine and research the following nine "megatrends" in our economy:
   1. Population Mobility
   2. The Internet of Things
   3. Artificial Intelligence (AI) and Robotics
   4. Ageing Population
   5. Emerging markets
   6. De-Globalization
   7. Climate Change
   8. Working from Home
   9. Resource Scarcity
2. Building on those nine key trends about Mcdonald's company assesses how well Mcdonald's is positioned to succeed (or fail!) given the context of these trends. You will complete a five-page paper. Again, ensure you address the full range of economic issues, including scarcity, markets/competition, pricing power (price elasticity), costs, market structure, macroeconomic climate, and global market positioning, this time with an expanded view. You can achieve this by asking, "Where are they in terms of scarcity, markets/competition, pricing power, costs, market structure, and the U.S. and global economies?" You should use at least three recent sources from OCLS or other current, credible information.
3. A minimum of five sources is required, at least three of which are scholarly.

Answer rating: 100% (QA)

To begin assessing how well McDonalds is positioned to succeed or fail given the context of the nine identified megatrends lets break down each trend and its potential impact on McDonalds 1 Population ... View the full answer