Examine how new data-capture devices such as radio frequency identification (RFID) tags help organizations accurately identify and segment their customers for activities such as targeted marketing. Many of these applications involve data mining. Scan the literature and the Web and then propose five potential new data mining applications that can use the data created with RFID technology. What issues could arise if a country’s laws required such devices to be embedded in everyone’s body for a national identification system?

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ANSWER Examine how new datacapture devices such as RadioFrequency Identification RFID tags help organizations accurately identify and segment their customers for activities such as targeted marketing ... View the full answer