• Examine how the changes for both economic and trade environments of the marketing concepts can be applied to the environment when considering expansion to other countries.

The five marketing concepts

1. Production Concept
2. Product Concept
3. The Selling Concept
4. The Marketing Concept
5. The societal Concept

Answer rating: 100% (QA)

Expanding to other countries requires careful consideration of the economic and trade environments as well as how the marketing concepts align with these environments Lets examine how each of the five ... View the full answer