Examine the case using a change management model $($Lewin$\text{'}$s Three Step Model$).$ Ensure that examples are provided and supported with relevant evidence. Present arguments and findings that are applicable to the Project clearly and logically$,$ substantiating them with supporting evidence. Describe all implications appropriately and logically$.$ Clearly delineate and logically articulate the connection between theory and practice. Background: XYZ Corporation is a mid$-$sized company in the consumer electronics industry. Established $20$ years ago, it has enjoyed steady growth and a loyal customer base. However, as the company has grown, it has faced increasing challenges with managing customer interactions, tracking sales leads, and providing personalized service to clients. XYZ currently uses outdated systems to manage customer data, relying on spreadsheets, emails, and outdated databases, which leads to inefficiencies, errors, and missed opportunities. The sales and marketing teams often work with incomplete or outdated customer information, which leads to delayed responses, frustrated customers, and a decline in overall customer satisfaction. In response to these challenges, the company has implemented a new Customer Relationship Management $($CRM$)$ system that will centralize all customer data, streamline communication, and improve customer service. The new CRM system, Salesforce, has been selected based on its proven capabilities in customer tracking, reporting, and integration with other business tools. The Change: XYZ Corporation will transition from its existing systems to Salesforce over the course of six months. The implementation will affect multiple departments, including sales, marketing, customer service, and IT$.$ The company$$s leadership team has acknowledged that this change is crucial for maintaining a competitive edge and improving customer relationships. Still, they are also aware of the potential resistance and challenges that may arise during the transition. The Challenge: The main challenges identified by the leadership team include: $$Employee Resistance to Change: Employees, particularly those in the sales and customer service departments, are accustomed to the old systems and feel comfortable with them. There is an intense fear of learning a new system, and some employees are concerned that the new system will increase their workload or make their jobs harder. $$ Lack of Technological Expertise: Many employees have limited technical skills and are unfamiliar with advanced software systems, such as Salesforce. They fear that they may not be able to use the new system effectively, which could lead to frustration and potential mistakes. $$ Cross$-$Departmental Coordination: Successful CRM system implementation requires collaboration across multiple departments. However, there are concerns that inter$-$departmental communication might be inefficient, especially since different departments use the system in various ways. $$ Timing and Training