Examine the experiential perspective on consumer behaviour. To what extent do you believe that this perspective is more relevant than the traditional information processing perspective? Illustrate your answer with examples.Explain the importance of understanding reference group influences on consumer purchase decisions. Illustrate your answer with examples$\mathrm{.}4.$ Why is it important for advertisers to have an understanding of the concept of the self? Illustrate your answer with examples$\mathrm{.}5.$ Discuss how family decision$-$making has been changing in terms of buying decision roles and decision$-$making styles. Illustrate your answer with examples.